In 2010, America’s beverage companies launched Clear on Calories, an effort that took the calorie information traditionally found on the back of food and beverage packaging and placed it right on the front of every can, bottle and pack we produce.  As an industry, we understood that people wanted to know how many calories they were consuming when they drank our beverages, so the decision was an easy one: put the calorie information right up front, in large font, where people can see it.

Following on the success of that industry-wide initiative, we launched the Calories Count™ Vending program in 2012 – to continue empowering consumers with the information they need to make the beverage choices that are right for them.  Calories Count™ does three things:

Increases availability of lower-calorie beverages in vending machines; Displays a “Calories Count™” sticker on the front of beverage vending machines reminding consumers to consider calories in their beverage choices with messages such as “Check, then Choose” and “Try a Low-Calorie Beverage;” and Adds calorie labels to the selection buttons on beverage vending machines to show calorie counts per beverage container.

This program can be seen on vending machines throughout the United States and continues to roll out nationwide.

Our industry takes seriously its role in educating consumers about our products and providing them the information they want and need, and we have been leading the way with initiatives such as these throughout our long history.  For more information, visit