A while back we blogged about the history of the American Beverage Association.  We are very proud of our many member companies, the myriad beverage choices they offer, and their innovative policies and programs.  Our member companies market hundreds of brands, flavors and packages, including regular and diet soft drinks, bottled water and water beverages, 100 percent juice and juice drinks, sports drinks, energy drinks and ready-to-drink teas.

In fact, as we head into what is an important shopping season for our nation’s economy, we also wanted to remind you that the beverage industry employs more than 208,000 people and has a direct economic impact of $178.5 billion.

And if you’re anything like us here at Sip & Savor, there’s probably a favorite beverage that brings back happy holiday memories. So as you get ready to embark on what is likely to be a busy season filled with friends, family, shopping, parties and more … take a moment to kick back, relax, enjoy that favorite beverage, reflect on the past and look toward the future!