Back in 2006, our industry made a promise to parents that we would change the beverage landscape in schools across the country.  We fulfilled that promise and slashed beverage calories shipped to schools by a dramatic 90 percent between 2004 and the end of the 2009-2010 school year.

With our new Balance Calories Initiative, America’s leading beverage companies are once again working with President Bill Clinton and the Alliance for a Healthier Generation – this time to transform the beverage landscape nationwide by leveraging their strengths in marketing, innovation and distribution to promote even more smaller-portion sizes, water, and no- and lower-calorie beverage options.

Check out for more information on our industry and our  efforts to be part of meaningful solutions.