Happy Holidays!

December 24, 2014

The holiday season is a busy one, with millions traveling by trains, planes and automobiles to be with their loved ones for Christmas.  We here at Sip…

Balancing Calories This Season

December 22, 2014

Christmas is just around the corner – which means a few more last minute Christmas parties before heading home for Christmas dinner and more holiday…

More Choices Now Than Ever Before

December 19, 2014

These days, there are a wide range of beverage choices available in your local grocery or convenience store –in different calorie counts and package…

A 23 Percent Reduction In Average Calories Per Beverage Serving

December 18, 2014

Our member companies offer an ever-increasing selection of low- and no-calorie beverage choices, as well as mid-calorie options.  Did you know that the…

What Is The Main Source Of Added Sugar In The Diet?

December 17, 2014

Added sugars have been the topic of much discussion in recent months.  However, not all the information that’s reported by the media is correct, including…

Added Sugars From Soda Are Down

December 16, 2014

Soda is a hot topic.  And the conversation is filled with opinions and myths, but not enough facts.   For example, did you know that when it comes to…

Sugar-Sweetened Beverages Play Declining Role In Average American Diet

December 15, 2014

Did you know that sugar-sweetened beverages account for just 6 percent of calories in the average American’s diet, according to NHANES data?  That means…

Helping Teens Achieve Balance

December 5, 2014

America’s leading beverage companies recently launched a national consumer awareness and engagement program called Mixify™ to help teens and their…

The Information You Need To Make The Choice Right For You

December 3, 2014

Did you know that America’s beverage companies are empowering consumers with the calorie information they need to make an informed choice about what…

Our Take On FDA Menu And Vending Machine Calorie Labeling Rules

November 25, 2014

The U.S. Food and Drug Administration recently released its final menu and vending machine calorie labeling rules, which impact how consumers get calorie…