On America Recycles Day, the non-alcoholic beverage industry reaffirms its longstanding commitment to further minimizing its environmental impact, and is making it easier for consumers to do the same. “From our 100 percent recyclable packaging to our efforts to minimize waste and support recycling programs, our industry is leading the way and doing our part to reduce our environmental impact,” said Susan Neely, American Beverage Association president and CEO. “Ours is an industry standing together in pursuit of solutions to environmental challenges in communities throughout America.”
The American Beverage Association (ABA) today announced the election of 10 members to its Board of Directors.
“America's beverage companies have a longstanding commitment to responsible advertising and marketing practices, including not directing advertising to audiences comprised predominantly of children under 12. This study, in fact, reaffirms that children younger than 12 are not the age group primarily viewing food- and beverage-related advertisements that include professional athletes. Our industry offers consumers a variety of choices to help make informed decisions and we respect parents’ roles as the primary decision makers in choosing what their children consume.”
“We congratulate Mrs. Obama and PHA on its new initiative encouraging people to drink water,” said ABA President and CEO Susan Neely. “Staying hydrated is important to staying in balance, and bottled water provides people with a convenient and popular choice. By supporting this new initiative, our industry is once again leading with meaningful ways to achieve a balanced lifestyle.”
“It is a leap to suggest that drinking soda causes these or any other behavioral issue. The science does not support that conclusion. The authors themselves note that their study 'is not able to identify the nature of the association between soft drinks and problem behaviors.’ Importantly, our member companies do not promote or market the consumption of soft drinks to children in the age group examined in this study.”
“The findings of this mouse study must be viewed within context. These mice were fed a diet that included a fructose and glucose mixture – not a sugar-sweetened beverage – every single day from infancy until the end of their lives. This is not a reflection of real life for humans.”
“Overweight and obesity are caused by an imbalance between calories consumed from all foods and beverages (total diet) and calories burned (physical activity). Therefore, it is misleading to suggest that beverage consumption is uniquely responsible for weight gain among this group of children, especially at a time in their lives when they would normally gain weight and grow.”
“This is an opinion piece not a scientific study. Low-calorie sweeteners are some of the most studied and reviewed ingredients in the food supply today. They are safe and an effective tool in weight loss and weight management, according to decades of scientific research and regulatory agencies around the globe.”
“We commend the USDA for its thorough work in developing the first-ever national standards for all foods and beverages in schools which largely follow the guidelines implemented voluntarily by our industry beginning in 2006. As a result of the industry’s voluntary efforts, we have reduced beverage calories shipped to schools by 90 percent.”
"The woman referenced in this article did not receive dental health services for more than 20 years - two-thirds of her life. To single out diet soda consumption as the unique factor in her tooth decay and erosion - and to compare it to that from illicit drug use - is irresponsible. The body of available science does not support that beverages are a unique factor in causing tooth decay or erosion. However, we do know that brushing and flossing our teeth, along with making regular visits to the dentist, play a very important role in preventing them."