We're Supporting Your Efforts To Find Balance

July 3, 2017

America's leading beverage companies are bringing families more choices with less sugar and we’re taking to the nation’s airwaves to make sure people know about it. In our latest national ad, The Coca-Cola Company, Dr Pepper and PepsiCo have joined forces to let families know how we are supporting their efforts to reduce sugar in their diets. Be on the look-out for our ad next time you are watching your favorite television show!

Continued Partnership with United States Conference of Mayors

June 29, 2017

In recent years, obesity has been a growing concern for many cities across America. Everyone wants their community members to live healthy, happy and prosperous…

Summer Is Here!

June 28, 2017

Summer is finally here, which means warmer weather, vacation planning and outdoor adventures. While it’s always important to stay hydrated, it is even…

President Clinton Praises Beverage Industry Partnership

May 11, 2017

America’s beverage companies have a long history of working with national and community partners to make a positive impact on our communities and the people…

Bringing Balance to Counties in Alabama and Mississippi

April 19, 2017

As part of its National County Government Month, the National Association of Counties has marked today as County Health Day to shed light on how groups…

What’s With Those Stickers?

April 13, 2017

By now you’ve probably seen the stickers on the front of beverage coolers in stores reminding you that “Calories Count” and to “Balance What You Eat, Drink…

ICYMI: BalanceUS.org Gets a New Look

April 10, 2017

America’s beverage companies have a long track record of listening to and supporting our consumers. Through our work on the School Beverage Guidelines…

Beverage Industry Visits the Hill

March 30, 2017

This week more than 200 representatives from America’s beverage industry visited Capitol Hill to tell the story of our industry - and what a story it is…

#TBT National Soft Drink Association

March 23, 2017

Happy Throwback Thursday! Did you know that at one time we were called the National Soft Drink Association? We changed our name to the American Beverage…

Leaders in America’s Communities

March 15, 2017

America’s beverage companies are filled with hard working men and women who are constantly giving back to their communities and it’s always exciting to…