News Releases
Clear on Calories
Beverage Industry Responds to Study on Calorie Information
"With our Clear on Calories initiative, the beverage industry is already providing calorie information at the fingertips of consumers. We agree that consumers should be armed with information about the calories contained in the foods and beverages they choose. By placing new calorie labels on the front of every bottle, can and pack we produce, we're helping consumers - especially parents - choose the beverage that is best for them and their families. This is an effort that supports First Lady Michelle Obama's ‘Let's Move!' campaign."
» read moreNew Calorie Labels On Front of Beverages Arrive in Stores
Consumers across America are seeing new calorie labels on the front of their favorite beverages, as America's leading non-alcoholic beverage companies bring the Clear on Calories initiative to stores.
» read moreAmerican Beverage Association Statement
We applaud the Grocery Manufacturers Association and Food Marketing Institute for taking this important step to further educate consumers with its Nutrition Keys initiative.
» read moreBeverage Industry Will Make Calories More Clear and Useable for Consumers
Answering First Lady Michelle Obama's call for innovative industry initiatives that contribute to her healthy families program, America's non-alcoholic beverage companies are coming together to make the calories in their products even more clear and consumer-friendly by putting the information on the front of all their packages, vending machines and fountain machines.
» read more