Clear on Calories
Calorie Information at Your Fingertips
America's beverage companies are adding new labels to the front of every can, bottle and pack we produce - and displaying the total calories per container on beverages 20 ounces or smaller. This is all part of our Clear on Calories initiative, announced in February 2010 in support of First Lady Michelle Obama's "Let's Move!" anti-obesity campaign.
Consumers across America are seeing these labels arrive on the front of their favorite beverages, as Clear on Calories arrives in stores. This is yet another way that the beverage industry is helping consumers make informed choices as part of an active, healthy lifestyle.
Praise for Clear on Calories:
"In fact, just today, the nation's largest beverage companies announced that they'll be taking steps to provide clearly visible information about calories on the front of their products - as well as on vending machines and soda fountains. This is exactly the kind of vital information parents need to make good choices for their kids."
-First Lady Michelle Obama, as noted in her speech announcing the launch of "Let's Move!" (Feb. 9, 2010)