News Releases & Statements
May 20, 2008 | back to news
ICBA Guidelines for Marketing to Children
The International Council of Beverages Associations (ICBA), the worldwide trade association representing the non-alcoholic beverage industry, today adopted guidelines on marketing to children. The American Beverage Association (ABA) supports this action and will promote its voluntary implementation by its corporate members.
To read the guidelines, click here.
