News Releases & Statements
American Beverage Association Responds to AAP Clinical Report
In response to "Clinical Report-Sports Drinks and Energy Drinks for Children and Adolescents: Are They Appropriate?," a study to be published in the June issue of the journal Pediatrics, Dr. Maureen Storey, senior vice president of science policy for the American Beverage Association, issued the following statement:
"We agree with the authors that sports drinks and energy drinks are very different beverage choices, and as such, should be assessed and marketed differently and to different audiences. In fact, we support the American Academy of Pediatrics' position that there is a need to improve the education of children, adolescents and their parents on the differences between the two.
Sports drinks have a long history of scientific research showing their benefits for hydration, which is necessary for overall health and wellness. These functional beverage products contain electrolytes and were created to help athletes and other active people hydrate before, during and after exercise. As with all foods and beverages, they should be consumed in moderation.
Energy drinks are non-alcoholic beverages that are specifically marketed with an energizing effect and a unique combination of characterizing ingredients. While their ingredients and labeling comply fully with all regulatory requirements, they are not intended for young consumers.
Importantly, our member companies market and distribute all of their beverages responsibly. With respect to sports drinks and energy drinks. ABA member companies have committed not to offer energy drinks for sale in K-12 schools and to offer calorie-capped sports drinks in 12 ounce or smaller containers to high schools only. These commitments are outlined in the ABA Guidance for the Responsible Labeling and Marketing of Energy Drinks and our national School Beverage Guidelines. Under the industry's Global Policy on Marketing to Children, the companies do not advertise beverages other than juice, water or milk-based drinks to any audience that is comprised predominantly of children under 12. The global marketing policy covers a wide range of marketing outlets including paid media such as television, radio, print, Internet, phone messaging and cinema, including product placement."
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The American Beverage Association is the trade association representing the broad spectrum of companies that manufacture and distribute non-alcoholic beverages in the United States.