Videos & Multimedia

We're Delivering

Watch our TV ad to see how America's beverage companies are making it easier to choose the beverage that's right for you - with more choices, smaller portions, fewer calories and clear calorie labels.

Putting Health Before Headlines

Our industry's products and ingredients often take unwarranted hits from the media when it comes to the study of the day. That's why we feel it is important to share this "Good Morning America" clip. ABC Chief Health and Medical Correspondent Dr. Richard Besser notes how the latest abstract on diet sodas - and the media hype around it - did a disservice to consumers who enjoy no- and low-calorie beverages. Watch Dr. Besser discuss why he believes this "bad study" deserves a reality check.

WBZ-TV Boston on Massachusetts Bottle Bill

View this news clip addressing how the Massachusetts "bottle bill," which singles out beverage containers, has become a time consuming chore for residents, many of whom already have strong curbside recycling programs which address all recyclables. This clip from Boston CBS affiliate WBZ-TV also features an interview with Chris Flynn, president of the Massachusetts Food Association.

School Beverage Guidelines

Former President Clinton Praises Industry for Delivering on Its Commitment with the School Beverage Guidelines at a news conference September 9, 2008.

Hydration: Vital to Life

When it comes to nutrition, some of us might think of things like vitamins and minerals. While these are important, we also know that water is a nutrient that we just can't live without. Watch this video presentation by Dr. Maureen Storey, ABA's senior vice president of science policy, for a comprehensive look at why hydration is vital for life.

Dr. Storey on the Clear on Calories Initiative

Earlier this year, we announced our Clear on Calories initiative. You can learn more about how our industry is making calorie information more clear and usable than ever in this short video message from ABA's Dr. Maureen Storey, senior vice president for science policy.

InterBev 2010 to Include Interbev Live!

Check out this video to see how cutting-edge live presentations, happening right on the trade show floor, will add a whole new level of energy and excitement to InterBev 2010 - for exhibitors and attendees alike. And don't forget to register for InterBev 2010, taking place in Orlando, Fla., September 22-24! You can learn more at www.interbev.com. 

ABC World News Soft Drink Segment Riddled With Inaccuracies

Recently, ABC News' "World News with Diane Sawyer" aired a sensationalized segment on soft drinks that was fraught with misinformation. ABA had the opportunity to sit down with Lisa Katic (a registered dietitian and expert in scientific and regulatory programs in areas including nutrition, biotechnology and food labeling) to get her thoughts on the "real story" - and what ABC didn't share.

ABC World News Soft Drink Segment Riddled with Inaccuracies from American Beverage Association on Vimeo.

School Beverage Guidelines Announcement

President Clinton announced the remarkable results of the School Beverage Guidelines Final Progress Report at a news conference March 8, 2010. Click here to see his reaction to the beverage industry's successful implementation.

Cartoon from "The Week" magazine

This cartoon published in the March 27, 2010 issue of "The Week" highlights one reason why a soda tax is the wrong policy.

WGHP-TV Greensboro on the Recent Rasmussen Reports Survey on Soda Taxes

A recent national poll released by Rasmussen Reports shows that the majority of Americans are opposed to a tax on soft drinks and also strongly believe that lawmakers are more interested in raising revenue for more government rather than using tax revenue for public health. View this clip from FOX affiliate WGHP-TV in Greensboro, N.C., to learn more.

"Rivals" School Beverage Guidelines TV Ad

America's beverage companies have removed full-calories soft drinks from schools. Watch our television ad here.

Sen. Schumer's Reaction to NY Soft Drink Tax Proposal

Sen. Charles Schumer was interviewed recently on Governor Paterson's budget, which includes a proposal to tax soft drinks and other sugar-sweetened beverages in the state of New York.  Watch this clip to hear what the Senator has to say about the economic impact of such a tax - and how it would hurt good-paying jobs in his state.  Clip courtesy of WRGB CBS Albany.

Soda Critics Continue to Push the Notion of a Soda Tax on FOX News Channel

Recently, the usual group of advocates for a tax on soda and other sugar-sweetened beverages pushed out their latest papers supporting their cause. But the beverage industry continues to get the full story out — with common sense, science and real-world data on its side. In fact, ABA President & CEO Susan Neely recently appeared on Fox News Channel's "FOX & Friends", where she debated Kelly Brownell of the Rudd Center for Food Policy and Obesity. Check out the clip below.

Members of the Public Health Community Debate Soda Tax on MSNBC

MSNBC’s “Dr. Nancy” recently included a segment on the proposed soda tax.  Debating the issue were Dr. Elizabeth Whelan of the American Council on Science and Health and Kelly Brownell of the Yale Center for Food Policy and Obesity.

CNBC's "Power Grid" Weighs In on Soda Tax

Joining other national media outlets, CNBC’s “Power Grid” recently devoted air time to topic of a proposed soda tax.  Chiming in on the issue:  Julian Epstein, democratic strategist and former chief minority counsel to the House Judiciary Committee, and J.D. Hayworth, political talk radio host and former Congressman.  Watch the segment here.

A Conversation on Obesity

Watch this video podcast to learn more about the facts on obesity and perspectives on real-world solutions to the challenge.

Low-calorie sweeteners

View our video podcast to learn more about the low-calorie sweeteners used in diet beverages and their place in a balanced lifestyle.