Among other responsibilities, ABA works with its member companies to develop voluntary guidelines and policies that are based on sound science and address relevant topics in the public dialogue.
ABA and its member companies committed to public reporting on progress being made on the Balance Calories Initiative. To measure and monitor progress over time, ABA and the Alliance for a Healthier Generation retained Keybridge as an independent evaluator. Benchmark and progress reports will be posted as they become available.
ABA sponsors research that seeks to answer scientific questions about the products its members make and the ingredients these products contain. The research contributes to the body of scientific knowledge that enables beverage consumers to make informed choices and/or supports the needs of regulatory agencies and other stakeholders. Importantly, ABA’s scientific research mission is to inform and clarify discussion through scientific inquiry held to the highest standards of integrity.
ABA member companies voluntarily implemented The International Council of Beverages Association's Guidelines on Marketing to Children. These guidelines have helped transform the landscape of children’s advertising, ensuring parents and caregivers are better able to determine what is appropriate for their children to have. With this step, beverage companies recognize that more care must be taken to restrict advertising to children.
ABA member companies who make mainstream energy drinks voluntarily adhere to the ABA Guidance for the Responsible Labeling and Marketing of Energy Drinks, which, among other things, outline that energy drinks are not to be marketed to children, including the marketing or sale of energy drinks in schools between grades K-12.
The American Beverage Association works with a small group of nutritionists and registered dietitians active in digital and social media. These consultants engage completely at their own discretion, in their preferred manner and with their own voice.