Our industry takes its marketing practices very seriously, especially when it comes to children. In fact, you may be surprised to learn that from 2004 to 2010, advertising to children for soft drinks decreased by 96 percent, while it increased 199 percent for fruit and vegetable juices (according to research conducted by Georgetown Economic Services). After all, we only advertise juice, water and milk-based drinks when it comes to audiences predominantly under age 12.
Our member companies also were among the first to sign onto the Children’s Food and Beverage Advertising Initiative, a program that increases the percentage of advertising for products that meet certain nutrition standards directed at children under the age of 12, as well as advertising messages that encourage good nutrition and healthy, active lifestyles. And we’re committed to our Global Policy on Marketing to Children, which covers a wide range of marketing outlets including paid third party media such as television, radio, print, Internet, phone messaging and cinema, including product placement. Our member companies are all about delivering for their customers, consumers and communities – and will continue to deliver on their commitment to responsible marketing, just as they remain committed to providing consumers with a variety of options and empowering them with the information they need to make informed choices.
For more information about our industry’s commitment to responsible marketing, visit DeliveringChoices.org.