We are empowering consumers to make the choices that are right for them and their families by placing clear calorie information on the front of every bottle, can and pack we produce – something we’ve been doing for several years now.
One of the many components of our new Balance Calories Initiative is to expand on our Clear on Calories initiative and Calories Count™ Beverage Vending Program. Through our National Calorie Awareness program we will also be adding calorie counts and promoting calorie awareness on all company-controlled point-of-sale equipment nationwide. This will impact more than 3 million vending machines, self-serve fountain equipment and retail coolers nationwide.
For more information on this and other topics, check out DeliveringChoices.org.