Last week, three U.S. Senators released a report on energy drink consumption which ignored crucial data about energy drinks and caffeine consumption in the U.S. You can read our full response here. But what you need to know is that, despite misinformation, government data – as well as published peer-reviewed reports - show that caffeine consumption has remained stable, even with the introduction of new products into the marketplace. And importantly, children under 12 simply aren’t getting caffeine from energy drinks.
ABA member companies represent approximately 95 percent of the energy drink category in the U.S. Supporting our commitment to leadership, these companies have signed on to the “ABA Guidance for the Responsible Labeling and Marketing of Energy Drinks.” With these guidelines, leading energy drink makers voluntarily go far beyond any legal requirements. Some of the commitments include placing advisory statements on energy drink packaging stating that energy drinks are not recommended for children, not marketing them to children or selling them in K-12 schools.
Our industry is clearly committed to its consumers, customers and communities – and our voluntary and proactive initiatives exemplify that commitment. For more information about energy drinks, visit EnergyDrinkInformation.com.