You might have read about front-of-pack labeling in the news recently, and what some industries are doing to provide information to consumers. If you haven’t seen our calorie labels yet (and we hope you have!), head down to your local retail store or market and check them out.
As part of a nationwide initiative, America's leading beverage companies have come together in a voluntary commitment to put calorie information on the front of every bottle, can and pack they produce - and display the total calories per container on all beverages 20 fluid ounces or smaller. With the Clear on Calories initiative, the new, easy-to-understand calorie labels are designed to help consumers make the choice that is right for them and their families.
Our industry takes its role in being part of a comprehensive solution to reducing obesity very seriously. That's why we developed Clear on Calories in support of First Lady Michelle Obama's “Let's Move!” campaign.
These calorie labels are now on many of your favorite beverages in stores across the country. So when you are out at the grocery store, or anytime you are enjoying one of our member companies’ refreshing products this summer – tweet us a picture of the label!