As part of our recently announced Balance Calories Initiative, America’s leading beverage companies are empowering consumers to make the choices that are right for them. We are adding calorie counts and actively working toward promoting calorie awareness on all company-controlled point-of-sale equipment nationwide. This effort builds on the work we have already done to put clear calorie information on the front of every bottle, can and pack we make. Over the next two years, the expansion of our labeling program will impact more than 3 million company-controlled vending machines, self-serve fountain equipment and retail coolers in convenience stores, restaurants and other locations. Consumers will see clear calorie counts and messages that encourage them to consider calorie balance when making their choices.
We’re doing our part to improve calorie awareness throughout the nation. Visit DeliveringChoices.org for more information on this and other topics.