One of the things we love about the beverage industry is its history and deep ties to hometowns across America. Mayor Greg Fischer is recognizing a Louisville, Ky., favorite by proclaiming today Big Red Day in the city.

Local television station WHAS said Big Red has “been a staple of Louisville culture for nearly 80 years.”  

The mayor’s proclamation marks the anniversary of the soft drink being distributed in Louisville and the official kick-off of barbecue season because Louisville residents love drinking Big Red with their barbecue.

Here at Sip and Savor, we raise a glass of Big Red to you today, Louisville! To learn more about the history of Big Red visit http://www.bigred.com/