For months now we’ve been blogging about InterBev 2010. Today, the beverage industry's premier event is finally here. We at Sip & Savor can't wait to walk the aisles of the trade show, take in all of the live events, hear from leaders in the industry, visit with our industry colleagues and more!
There's so much going on today we just don't know where to start. The trade show floor will open at 2:00 p.m. and live events on the show floor stages will commence shortly thereafter. Here's just a small sampling of live events today:At 2:20 p.m. in the New Beverage Theater, be sure to check out Zenith International Chairman Richard Hall as he addresses the current – and future – environment of international beverage market trends. On center stage at 2:50 p.m., hear from International Society of Beverage Technologists Executive Director Larry Hobbs as he moderates a panel on sweeteners that will cover everything from innovation and trends to what the future holds for sugar, HFCS, stevia and more. Panelists will include: Brian O’Malley, president and CEO, Domino Foods; Jim Kempland, vice president, Marketing, GLG LifeTech Corporation; and John White, Ph.D., president, White Technical Research. At 3:45 p.m. on center stage will be a presentation by internationally renowned design and sustainability expert William McDonough, author of Cradle to Cradle. So if you’re in Orlando, swing by center stage at 3:45 p.m. to hear from him about his alternative design strategy based on the cradle-to-cradle concept he developed with chemist Dr. Michael Braungart. Their design goal is a comprehensive one: a delightfully diverse, safe, healthy and just world with clean air, soil, water and power. And following the live event will be a Cradle to Cradle book raffle in the Green Theater – sponsored by EcoLab.
You can get details on all of the live events – and more – by visiting the “Schedule At-A-Glance” section of the InterBev website. For those of you joining us in Orlando, Fla., over the next few days, we hope you enjoy all that the show has to offer – there’s much more to come. And if you weren't able to make it this year, sorry we missed you!