Our member companies believe in giving consumers choices. That’s why our innovative industry delivers a beverage for every taste, and every moment. From classic colas and ready-to-drink teas to bottled water of every sort and low- and no-calorie versions of virtually every drink in the marketplace, there is truly something for everyone. Our industry also believes in sharing information, which is why we placed clear calorie labels on the front of every can, bottle and pack we produce as part of our Clear on Calories initiative. This empowers consumers with the information they need to make the beverage choice that’s right for them and their family.