The official start of summer may be right around the corner, but we at Sip & Savor are already looking forward to fall. So why are we rushing the season? This fall, September 22 to 24 to be exact, will mark the beverage industry's premier biennial event: InterBev. Once again, ABA has joined with the International Bottled Water Association (IBWA) to co-sponsor InterBev 2010. But this year's show will be like no other - with cutting-edge live events, timely and relevant education sessions, roving trade show correspondents, the inaugural Beverage Innovation Awards program, an industry Town Hall and more.
We're elated to think that in just a few short months we'll be connecting with leaders from all sectors of our industry to share thoughts and best practices at InterBev 2010. This year we’ll convene at the Orange County Convention Center in Orlando, you can hop over to the InterBev2010 Web site for more information. Registration is open so don’t miss out on this unique opportunity – after all, it’s just three days out of every 730 that we get to gather together at InterBev!