During the summer, it’s easier to be active and get energized by the fantastic weather and the great atmosphere created by friends and family. But as the second half of the summer approaches, we hope that you are able to maintain a balanced lifestyle in the midst of it all - and throughout the year.
For those who find it harder to juggle their busy schedules while trying to achieve a balanced and active lifestyle, we want to remind you that our member companies are doing their part to help you find the right balance that works for you. Working with the Alliance for a Healthier Generation, America’s leading beverage companies are working towards a goal to reduce beverage calories consumed per person nationally by 20 percent by 2025. Through our Balance Calories Initiative, we will do this by increasing interest in and access to waters, no- and low-calorie beverages and smaller portions.
In order to achieve this goal, there are many ways in which we are promoting clear calorie information on every bottle, can and pack we produce. We are also placing calorie information on more than 3 million vending machines, self-serve fountains, and retail coolers. We hope that our efforts help you maintain your balance – and that it is easier than you might think to do so. But most importantly, enjoy the second half of the summer!
To learn more about how our industry is working together to help you balance, feel free to check out DeliveringChoices.org.