All of us here at Sip & Savor are in the holiday spirit - and we don’t just mean our festive sweaters, ties and socks. To us, the holidays mean a time of giving to family, friends and those in need. There are many ways to bring cheer to those who are less fortunate this time of year - through a simple donation to a local food bank, volunteering your time for a good cause or making a charitable contribution to an organization. Every effort makes a difference.
Our member companies are making a difference, too. Nationally, our industry donates more than $872 million to charitable causes. In communities, we’re partnering with officials and organizations to establish meaningful initiatives. This includes our partnership with the U.S. Conference of Mayors which helps to support cost-effective programs that successfully prevent and reduce childhood obesity in cities across the country.