We recently announced that, through our Balance Calories Initiative, we will be making available the beverage choices consumers need to be able to reduce their calories. We are starting in a targeted way, selecting two geographically and demographically diverse cities with guidance from the Alliance for a Healthier Generation so we can test these strategies and take what we learn – and what works – to other communities.
We will help bring communities within Los Angeles, Calif., and Little Rock, Ark., more in line with what’s happening nationally. These local market efforts will include promoting water and no- and lower-calorie beverage consumption, as well as other strategies such as merchandising, product placement and couponing to drive interest in and improve access to these choices.
For more information on our Balance Calories Initiative, click here.