As some of you may have heard, Google is debuting its new and (hopefully) improved search engine, Google Caffeine, for testing and feedback. Like the name suggests, Google Caffeine is a "jolted up" version of the current search engine and - according to Google's announcement- is "the first step in a process that will let us push the envelope on size, indexing speed, accuracy, comprehensiveness and other dimensions." For many (including a number of us here at Sip & Savor), Google is the go-to resource to get fast information on topics of interest. Some may even go so far as to wonder, "How did we survive before Google existed?" (Ok, maybe that is going a little far, but you get the point!). So to think that the search engine has been improved has definitely peaked our interest -and maybe it has peaked yours as well. To give "Caffeine" a trial run, visit this Web site and Google away just as you normally would.
So now you know about Google Caffeine – but how much do you know about the caffeine in your beverages? Wait - don't Google it yet. Caffeine is a natural substance and mild stimulant found in coffee beans, tea leaves, Kola nuts, cocoa beans and other plants.
Caffeine is one of the most comprehensively studied ingredients in the food supply, with centuries of safe consumption in foods and beverages. In fact, more than 140 countries have specifically considered the safety of caffeine and allow its use in beverages at varying levels.
And our industry strives to provide consumers with information. In addition to meeting all government labeling regulations, many of our member companies voluntarily list the amount of caffeine directly on a product’s label. And consumers can easily find out how much caffeine is in their favorite beverage by calling the company's 1-800 number or visiting their Web site.
To find out more about caffeine, visit our Web site. There is a lot of helpful information and answers to some common questions. Ok, and after you read the information on our Web site - you just may not have to Google it!