Two weeks from today, three of the beverage industry's largest players will be on center stage together for an unprecedented Industry Town Hall event brought to InterBev 2010 attendees in Orlando, Fla., by Spring Wireless.
The first of its kind Town Hall will feature top executives from The Coca-Cola Company, Dr Pepper Snapple Group and PepsiCo. Attendees will have an opportunity to hear from J. Alexander M. (Sandy) Douglas, president and chief operating officer, North America Group, The Coca-Cola Company; Jim Johnston, president, concentrate sales, Dr Pepper Snapple Group; and Tom Bené, president, Pepsi-Cola North American Beverages. John Sicher, publisher of Beverage Digest, will moderate.
Those of you who are attending InterBev 2010 can look forward to an informative and riveting discussion on key industry topics. And for those who will not be there, please look for upcoming reports here at Sip & Savor – and follow us on Twitter.
We are grateful to Spring Wireless for sponsoring this unique beverage industry event that will represent a great moment in our industry's long history. Spring Wireless is the industry leader in mobile applications platform, works with some of the largest consumer goods and beverage companies to help improve key field sales and marketing business processes such as direct store delivery, retail execution optimization, trade promotion management, merchandising and more.
We have our calendars marked for this event - and certainly hope you do as well!