The temperatures are rising here in Washington, D.C. – and as such, we wanted to take a moment to remind our readers about the importance of staying hydrated. In fact, we also recently joined First Lady Michelle Obama, the Partnership for a Healthier America and more than a dozen public and private sector partners to support Drink Up!, which is designed to encourage Americans to stay hydrated by drinking more water.
Our member companies that have bottled water brands are supporting this initiative by placing the Drink Up! logo on packaging and company trucks, and using it in advertising and social media. This initiative is another example of how industry and public-sector partners can work together on better solutions to some of our nation’s challenges.
Our industry has a long record of working with our nation’s leaders, and our public-private partnerships are already working to help educate consumers. From Drink Up! to Clear on Calories, School Beverage Guidelines and the Calories Count™ Beverage Vending Program, we are committed to the health and wellness of Americans - and we'll continue to support efforts that have a meaningful impact on communities.