We're Clearly Labeling Calorie Content of Our Products:
Our member companies are continuing to lead the way. This time, it’s with a bold new initiative. America’s leading beverage companies have committed to clearly display the calories in all our beverages on the front of the can or bottle as well as on our vending and fountain machines. This means that within two years, every time consumers touch one of our beverages they will have the calorie information at their fingertips. Clear on Calories was first announced in support of First Lady Michelle Obama’s “Let’s Move!” anti-obesity initiative earlier this year, and consumers should look forward to seeing it on packages in the marketplace soon.
We’ve Cut Calories from Beverages in Schools:
With the School Beverage Guidelines, America’s leading beverage companies have delivered on a national commitment which removed full-calorie soft drinks from schools across the country. There are now 88 percent fewer calories from beverages in America’s schools as a result of this effort! We’re proud to say that this voluntary commitment is having a meaningful impact as parents across the country prepare to send their children back to school.