America's beverage companies are putting clear calorie information right at consumers' fingertips. Our Clear On Calories Initiative and Calories Count™ Beverage Vending Program are both designed to help consumers choose a beverage that's right for them.
Our Calories Count™ Vending Program does two things:
-Displays a “Calories Count™” vending snipe on the front of beverage vending machines remind consumers to consider calories in their beverage choices with messages such as “Check, then Choose” and “Try a Low-Calorie Beverage;” and
-Adds calorie labels to the selection buttons on beverage vending machines to show calorie counts per beverage container
This program – which launched in Chicago and San Antonio in 2012 and in Washington, D.C. in 2013 – can be seen on vending machines throughout the United States and continues to be made available to customers nationwide.
For more information on this and other industry initiatives, visit DeliveringChoices.org.