Our industry has many historical moments - from product introductions to mergers and acquisitions to cutting-edge Super Bowl ads and more. We at Sip & Savor, however, are proud to share very exciting news with you today - news that will allow you to witness an historical moment for our industry front and center.
On September 23, at InterBev, ABA and IBWA will proudly bring to life a panel discussion with three of the beverage industry’s largest players right on center stage all at one time. This groundbreaking event will provide a unique opportunity to hear from top executives from The Coca-Cola Company, Dr Pepper Snapple Group and PepsiCo, bringing together for the very first time J. Alexander M. (Sandy) Douglas, president and chief operating officer, North America Group, The Coca-Cola Company; Jim Johnston, president, concentrate sales, Dr Pepper Snapple Group; and Tom Bené, president, Pepsi-Cola North American Beverages.
We are extremely excited about this event, and also honored to have the discussion moderated by John Sicher, publisher of Beverage Digest. We hope you will join us for all that InterBev 2010 has to offer - and look forward to seeing you on the trade show floor as you listen to these fierce competitors discussing a wide range of relevant topics affecting our industry.
So register now for InterBev! Discounted rates end next Friday - so don’t miss the chance to be part of beverage history at a savings!