America’s beverages companies have been dedicated to taking comprehensive approaches to tackle the complex issue of obesity. Our industry believes that public-private partnerships are key to comprehensive solutions that provide lasting results.
That’s why in 2010 we launched our Clear on Calories Initiative in support of First Lady Michelle Obama’s “Let’s Move” program to bring consumers the clear calorie information they need to make the decisions that fit their lifestyle. And in 2013 we partnered with the Partnership for a Healthier America to launch Drink Up to make a commitment to helping encourage people to drink more water to achieve balance in their diets.
Beverage companies took their commitment to balance even further with the 2015 launch of the Balance Calories Initiative, a nationwide effort with the Alliance for a Healthier Generation to get consumers nationally to reduce the calories and sugar they get from beverages by 20 percent. Our industry is providing people with a variety of beverage options, information and encouragement to help them reduce calories and sugar they get from their beverages.
We applaud Mrs. Obama and all who are working together to make real and long-lasting change in communities across America.
To learn more about how America’s beverage companies are making change happen, visit www.balanceus.org.