America’s beverage companies are delivering for you and your family: more choices for every occasion, a greater variety of portion sizes and clear calorie labels on every can, bottle and pack we produce.
Today, in addition to your favorite regular sodas, our industry offers an ever-increasing number of low- and no-calorie choices. And since 1998, the average calories per serving are down by 23 percent. Through our national School Beverage Guidelines, we have voluntarily removed full-calorie soft drinks from schools and replaced them with more lower-calorie, smaller-portion options. Our national School Beverage Guidelines are in place and working – as a result we have cut calories from beverages shipped to schools by 88 percent since 2004.