Although observed today, Saturday was the official National Boss' Day, a holiday where we express gratitude to our employers for giving us the opportunity to contribute to our organization, business or association. Here at Sip & Savor, we’re especially grateful. We work for our member companies. And they, in turn, work hard for their customers - the American public. That means that each day we get to not only work for one of the most innovative and storied industries of all time, and the most iconic brands on the planet, but we also get to serve America, too. And this year is a great example of how we've done just that.
We delivered on our commitment to be part of the solution to childhood obesity by improving healthy options in schools through our School Beverage Guidelines. And we also announced a Clear on Calories labeling initiative to provide consumers with more clear and visible calorie information right at their fingertips. These are just a couple of examples of how we’re able to help improve the lives of Americans through our work with the many companies within the non-alcoholic beverage industry.
For more information on our member companies, please visit the ABA Membership page on our website. And, of course, if you’re a beverage company looking to be part of the ABA family, we’d love to hear from you.