Let’s Clear It Up: HFCS

August 21, 2014

Have you visited LetsClearItUp.org yet?  It is a great resource for dispelling rumors and myths about our products.  For instance, you might have heard…

The Truth About Aspartame

August 20, 2014

We have said it before and will say it again; the overwhelming body of scientific evidence does not support claims that consuming aspartame in food and…

Clearing Up Confusion About Caramel Coloring

August 19, 2014

Lately, there has been a lot of buzz about food ingredients.  One example of this is 4-MEI – which is formed as a byproduct in some foods and beverages…

Fact Or Fiction: BVO

August 18, 2014

David Ogilvy – also known as “The Father of Advertising” – once said that “on the average, five times as many people read the headlines as read…

Choices, Now More Than Ever

August 15, 2014

Our member companies are making it easier for consumers and their families to choose a beverage that is right for them by delivering more choices, smaller…

Working Together On Real Solutions

August 14, 2014

Our member companies are committed to the health and wellness of Americans, and are hard at work ensuring that consumers of their wide range of beverages…

Important Information At Your Fingertips

August 13, 2014

Have you noticed that it is now easier than ever before to figure out exactly how many calories are in your favorite beverage?  Thanks to our  industry’s…

Enjoy A Low- Or No-Calorie Beverage This Weekend

August 8, 2014

With just a few weekends of summer remaining, many people are seizing their last chances to soak up the sun at the beach or barbeque with friends.  We…

Balancing With Low-Calorie Sweeteners

August 7, 2014

When it comes to maintaining a healthy weight, all calories count, regardless of their source.  Science has shown that the key to maintaining a healthy…

Decades Of Scientific Research Affirms Safety Of Aspartame

August 6, 2014

Fact:  Aspartame is one of the most thoroughly studied food ingredients ever, with more than 200 scientific studies confirming its safety.
Contrary to…