More Choices Now Than Ever Before

December 19, 2014

These days, there are a wide range of beverage choices available in your local grocery or convenience store –in different calorie counts and package…

A 23 Percent Reduction In Average Calories Per Beverage Serving

December 18, 2014

Our member companies offer an ever-increasing selection of low- and no-calorie beverage choices, as well as mid-calorie options.  Did you know that the…

What Is The Main Source Of Added Sugar In The Diet?

December 17, 2014

Added sugars have been the topic of much discussion in recent months.  However, not all the information that’s reported by the media is correct, including…

Helping Teens Achieve Balance

December 5, 2014

America’s leading beverage companies recently launched a national consumer awareness and engagement program called Mixify™ to help teens and their…

We’re Delivering In Schools

December 4, 2014

Our member companies have a long history of delivering innovation and meaningful initiatives to consumers, including in schools nationwide.  Through our…

The Information You Need To Make The Choice Right For You

December 3, 2014

Did you know that America’s beverage companies are empowering consumers with the calorie information they need to make an informed choice about what…

Providing Choice For Consumers

December 2, 2014

We hope that your holiday season is filled with foods, friends and family.  We also hope you’ll keep in mind that it’s important to balance the calories…

Staying Active On Cyber Monday

December 1, 2014

It is Cyber Monday, and according to the National Retail Federation, more than 125 million Americans will be seeking deals online today.  We hope that…

Staying Hydrated On Black Friday

November 28, 2014

For everyone facing the crowds today in hopes of scoring a great deal, don’t forget that it is important to stay hydrated while you’re out and about…

Our Take On FDA Menu And Vending Machine Calorie Labeling Rules

November 25, 2014

The U.S. Food and Drug Administration recently released its final menu and vending machine calorie labeling rules, which impact how consumers get calorie…