Here are some fun facts about hydration that you might not know:

• Did you know it only takes a loss of one to two percent of your body’s ideal water content to cause dehydration? Vigorous activity during the winter, such as sledding, skating, snowboarding and skiing, along with the addition of extra layers of clothing can lead to rapid loss of body fluid and can cause hydration more quickly than you think.
• Did you also know that high altitude can affect hydration? Higher elevations cause harder and more frequent breathing, resulting in loss of more fluids. So, if you’re hitting the slopes, take a little extra time to make sure you’re well hydrated.

So stay active – and hydrated – during these winter months.  Winter has a lot of fun activities to offer, but remember these tips while you’re active. Your body will thank you for it. Please check out our website to learn more about our industry’s myriad products and to find out more about hydration.

There’s plenty to do this weekend, whether you’re up for getting outside for a run in the cool temperatures, shooting some hoops at the your local recreation center, tuning in to your cheer on your favorite football team, catching a movie or just spending some time with friends and family.

Whatever you decide, we hope you enjoy the weekend.  And don’t forget to check back with us next week, when we’ll take up more issues of importance to the beverage industry.

Don’t forget to stay hydrated!

Thirty-two teams have battled week in and week out for a chance to make it to the playoffs and ultimately on to the biggest game of the season, the 2012 Super Bowl.  Now that only 12 teams remain in the hunt, the stakes are even higher.  The excitement unfolds this Saturday as the wildcard games begin and the lower seeded teams match up against each other for a chance to move on.

We hope you’ll tune into the games and cheer on your favorite teams.  And when the games are over (or before they start!), get out there and get active.  After all, professional athletes would undoubtedly be among the first to tell you about the important role that physical activity and exercise have in an active, healthy and balanced lifestyle.  Just take a look at the NFL’s Play 60 initiative.

This weekend, wear your team’s colors with pride.  And while you heat up the grill, don’t forget to hydrate with your favorite non-alcoholic beverages and cheer on your favorite teams.

Plus, you can take advantage of Clear on Calories to help you out.  By voluntarily putting calorie labels on the front of every bottle, can and pack we produce, we’re making it easier for consumers to make informed choices about the beverages that are best for themselves and their families.

Get out there and have fun with family and friends this December.  And don’t forget to stay hydrated!

Our friends over at the National Retail Federation have some very interesting and useful information on their website, including results from a recent survey that shows what consumers purchased on Black Friday and how much they spent.  There are also projections for today’s online shopping. So, check it out when you have some time!

Whether you are in line checking out or checking out some cool deals online, we hope you’ll stay hydrated.  Good luck navigating the virtual mayhem this Cyber Monday!

America’s beverage industry has a wealth of products available to meet the needs of football fans and players.  From sports drinks to bottled water, soft drinks to 100 percent juices, our member companies can you keep refreshed on and off the field.

So enjoy the season and get out there to cheer your favorite team.  We’ll be rooting for our Washington Redskins!

The fall not only brings the shift in weather, but also a change in our daily routines. We will certainly miss weekends at the beach and grilling out, but we welcome the new school year and football season!

We here at Sip & Savor want to remind you that even though we’ve made it through this summer’s record heat waves, it’s important to stay hydrated, even in the cooler weather. And with such a wide variety of beverages to choose from, we hope you’ll stay happy, healthy and thirsty!

Going to a baseball game, whether major or minor league, can be a ton of fun in the summer!  Sometimes you can get inexpensive seats in the upper deck on the day of the game at the gate.  If sports aren’t your thing, visiting the zoo is another fun summertime day trip.

But, if after all of this you still don’t want to be outside, you can always go to the aquarium or check out a museum.  You can even check out museums dedicated to some of our member companies!

So fire up your favorite search engine for a quick Internet search and see what’s nearby.

Remember while you are out: stay hydrated and beat the heat with a refreshing beverage!

With our Clear on Calories initiative, America’s leading beverage companies have added calorie information to the front of every can, bottle and pack they produce, making it even easier for consumers to access calorie information and make the decision that’s right for them.

If you haven’t seen the ads, click here. And don’t forget to give us some feedback on Facebook and Twitter.

Don’t forget to include plenty of beverages when packing your basket, as hydration becomes even more important when outside in the sun. With a wide selection of convenient and great tasting products available from our member companies, there is surely something to please everyone’s picnic palate.

We’d love to know your picnic plans—check in with us on Facebook or tweet us a message or picture @AmeriBev.