American Beverage Association

November 17, 2014

Energy Drinks In The News

You might have heard, read or seen recently some news about energy drinks.  Nightly News and Good Morning America both did segments about an abstract that was presented at the American Heart Association’s Scientific Sessions 2014.  Check out our reaction to the analysis:

“This abstract has not been published and therefore the authors’ full methodology and analysis is not available for review. In the past, various experts have raised concerns regarding misinterpretation and inherent limitations of data from National Poison Data System when it comes to Energy Drinks.  Based on the most recent government data reported in the journal Pediatrics, children under 12 have virtually no caffeine consumption from energy drinks.

Even so, leading energy drink makers voluntarily place advisory statements on energy drink packaging stating that energy drinks are not recommended for children. They also have voluntarily pledged not to market these products to children or sell them in K-12 schools. These guidelines and more are noted in the ABA Guidance on the Responsible Labeling and Marketing of Energy Drinks.

For more information about energy drinks, please visit EnergyDrinkInformation.com.


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