American Beverage Association

February 13, 2014

Who Drinks Energy Drinks?

Every once in a while we see a spike in media coverage surrounding energy drinks. This week you may see some stories about energy drinks that leave you scratching your head. Fortunately for you, we created – a one stop shop to answer all your questions about energy drinks. Here is an example of what you’ll find there:

Myth: Youth are major consumers of energy drinks.

Fact: A report on caffeine consumption among the U.S. population commissioned by FDA in 2009, and then updated in 2010 and again in 2012, indicated that teens and young adults ages 14 to 21 years consume, on average, approximately one-third the amount of caffeine as people over 21 – about 100 milligrams per day – and that most of their caffeine consumption is from beverages other than energy drinks (Somogyi 2012). Importantly, the 2012 report also showed that the average amount of caffeine consumed has remained constant.

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