“…distinguishes between a leader and a follower.” – Steve Jobs
This morning, Apple unveiled the much anticipated sixth generation iPhone – the iPhone5. With a larger screen display and a thinner, lighter design made entirely of glass and aluminum, the latest iPhone is “the most beautiful product we have ever made,” according to Apple marketing chief Phil Schiller.
One of the characteristics that has made Apple a leader in the tech industry is the company’s constant quest for innovation – a quality shared by our own industry. Our member companies are always working to create products with a wide array of thirst-quenching flavors, more no- and low- calorie options and a range of portion sizes. Additionally, these products are packaged in 100 percent recyclable containers with a lightweight design that reduces the amount of raw materials used overall. More and more, these beverages are being manufactured in LEED-certified buildings and delivered to you in hybrid trucks.
By leading the way in creative innovation and efficient technology, the beverage industry continues to develop remarkable new beverage choices. Stay up to date on our latest products and technologies by following us on Facebook and Twitter – maybe even from your iPhone.