American Beverage Association

December 6, 2010

Beverage Company Holiday Cheer

America’s non-alcoholic beverages often play a significant role in holiday entertaining – providing refreshment at open houses, brunches and family dinners.  Our member companies also produce festive drinks to offer drop-by guests.  Served by themselves or spruced up with lemon, orange, cherry or cranberry garnishes, sipped straight from the bottle or can or from a crystal glass, the beverages made my our member companies can be a centerpiece in holiday tableaus.

In fact, the role non-alcoholic beverages play in the holiday season extends even further.  Coca-Cola advertising from the 1920s, for example, helped shape the current image of Santa Claus.

Enjoying Coca-Cola, Pepsi, and Dr Pepper during the holidays is a tradition that spans the decades.  We at Sip & Savor note with pride that beverages companies are observing hallmark anniversaries.  Dr Pepper turned 125 earlier this month and next year The Coca-Cola Company will celebrate its 125 years.

Through innovation, non-alcoholic beverage companies give American consumers more refreshment options to choose from each year, including no- and low-calorie drinks, 100 percent juice and juice drinks, teas, bottled water and more.

Here’s hoping your holiday season is safe and that your home is filled with family and friends – and a non-alcoholic beverage or two.

1 Comment so far...
  • polar f4 said:
    December 8, 2010

    This is a really nice blog you got here. The theme is great! Color combination is awesome.

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