America’s non-alcoholic beverages often play a significant role in holiday entertaining – providing refreshment at open houses, brunches and family dinners. Our member companies also produce festive drinks to offer drop-by guests. Served by themselves or spruced up with lemon, orange, cherry or cranberry garnishes, sipped straight from the bottle or can or from a crystal glass, the beverages made my our member companies can be a centerpiece in holiday tableaus.
In fact, the role non-alcoholic beverages play in the holiday season extends even further. Coca-Cola advertising from the 1920s, for example, helped shape the current image of Santa Claus.
Enjoying Coca-Cola, Pepsi, and Dr Pepper during the holidays is a tradition that spans the decades. We at Sip & Savor note with pride that beverages companies are observing hallmark anniversaries. Dr Pepper turned 125 earlier this month and next year The Coca-Cola Company will celebrate its 125 years.
Through innovation, non-alcoholic beverage companies give American consumers more refreshment options to choose from each year, including no- and low-calorie drinks, 100 percent juice and juice drinks, teas, bottled water and more.
Here’s hoping your holiday season is safe and that your home is filled with family and friends – and a non-alcoholic beverage or two.