American Beverage Association

August 12, 2009

All Hail the King of Rock ‘n’ Roll

In case you didn’t know – or maybe you just forgot to mark it on your calendar -August 8 -16 is Elvis Week! This is the time each year when friends and fans from around the globe gather to celebrate Elvis’ life and career. Now, whether you’re a fan or not, there is no disputing that the King of Rock ‘n’ Roll had an enormous impact on the world of music – and pop culture.

Speaking of pop culture, everyone has heard about Elvis’ favorite food – fried peanut butter and banana sandwiches. But do you know what Elvis’ favorite beverage was? When thirsty, his favorite drink happened to be Pepsi Cola – the flagship brand of an ABA member company. Elvis also was a fan of Gatorade and Dr Pepper.

So today (or anytime this week), in honor of Elvis, put on your blue suede shoes, listen to your favorite Elvis album on vinyl, whip out your hip-swivel dance moves and reconnect with your inner Elvis. Oh, and make sure to enjoy your favorite beverage of choice!


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