History

Energy Drinks

Energy drink products first appeared in the marketplace in the 1980s with the appearance of Jolt Cola. Today, common energy drinks include Full Throttle, Monster and Red Bull.

It Started Overseas

Popular energy drink products first appeared in Europe and Asia in the 1960s, but the first to cross the water and become available in the United States was Red Bull.

Still the New Kid on the Block

Despite being nearly twenty years old, energy drinks are still relatively new. Because of this, new products are constantly emerging. As more people seek out energy drinks for myriad reasons, the choices are becoming more broad.