Our Mission & History

We unite America's non-alcoholic beverage companies to achieve responsible public policy and promote our industry's commitment to customers, consumers and communities.

The non-alcoholic beverage industry plays an important role in the U.S. economy. Our industry has a direct economic impact of more than $166.5 billion, provides nearly 240,000 jobs and helps to support hundreds of thousands more that depend, in part, on beverage sales for their livelihoods.  Beverage companies and their employees, and the firms and employees indirectly employed by the industry, provide significant tax revenues - $13.5 billion at the state level and $22.5 billion at the federal level.  In addition, the beverage companies that produce and distribute non-alcoholic beverages in the U.S. and those they directly employ contribute nearly $1.5 billion to charitable causes in communities across the nation.

The American Beverage Association (ABA) is the trade association that represents America's non-alcoholic beverage industry.  ABA was founded in 1919 as the American Bottlers of Carbonated Beverages, and renamed the National Soft Drink Association in 1966.  Today the ABA represents hundreds of beverage producers, distributors, franchise companies and support industries.  Together, they bring to market hundreds of brands, flavors and packages, including regular and diet soft drinks, bottled water and water beverages, 100 percent juice and juice drinks, sports drinks, energy drinks and ready-to-drink teas.

ABA provides a neutral forum in which members convene to discuss common issues while maintaining their tradition of spirited competition in the American marketplace. The Association also serves as liaison between the industry, government and the public, and provides a unified voice in legislative and regulatory matters. As the national voice for the non-alcoholic refreshment beverage industry, the American Beverage Association staff of legislative, scientific, technical, regulatory, legal and communications experts effectively represent members' interests.